Since then the "politically correct" crowd have got more involved with cigarette advertizing banned from stadiums and from sporting competitions and musical events.
You're also paying the salaries of the employees, maintenance of the building, business taxes, property taxes, transportation, quality control, merchandizing, advertizing, profits, etc.
Advertizing is not about getting new people (though it doesn't hurt), it is about keeping the people they have; and to that effect it is completely and irrevocably working.