Not surprisingly, public relations has emerged as a common destination, with 18 of the respondents working either as media officers, media managers, media advisors, or PR officers and account managers.
Journalists identified academics, technical experts and analysts as their most trusted sources, while their skepticism fell mainly on politicians, PR officers and marketers.
Demand is growing for personnel managers, marketing managers and PR officers, which is a good sign, as demand for these positions usually is the last to recover.
The daily administration of the festival consists of three employees with the festival manager and the producer/marketing director being employed full-time, and a PR officer employed part-time.
The local staff are employed where local knowledge is needed (such as an administrative assistant, press/PR officer), or as menial staff like a cleaner, maid or mechanic.
