For the prior 20 years or so, the company that claims to have invented the disposable sanitary pad had not made many changes, including to its advertising.
Getting your period isn't a particularly pleasant experience, especially if you're stuck in a washroom stall and don't have a tampon or sanitary pad on hand.
That last government instead of concentrating on how to expand the economy, rather revelled in taxing the fragile economy to provide sandals, sanitary pad etc. for schools.
He even tested it on himself, using a bladder with animal blood, but became the subject of ridicule when the sanitary pad was discovered in his village.