The world has a seemingly insatiable appetite for storing and accessing data and as we feed the ravening beast, so our businesses become more and more efficient.
At birth, it looks fully formed, but its bones and vital organs are dangerously undeveloped, and it's forced to compete immediately with countless other shows ravening to take its place.
I watch fascinated as socialist principle confronts the spectre of ravening capitalism (admittedly, in the shape of a guy who wants to get his chum a present).