The human brain, and particularly the neocortex (which constitutes its outmost layer), is much larger in humans as compared to other primates and mammals of similar size.
One of the outmost objectives of every serious journalist or writer, particularly a print or electronic media person, is to achieve considerable readership or attract a big audience.
The reason for this is that their outmost electron shells (valence shells) are completely filled, so that they have little tendency to acquire or lose electrons.