The product was advertised as being capable of performing hundreds of precision layered haircuts in frequently aired late-night television infomercials.
Since the station lacks live, local disc jockeys on the weekend, they cover with a lineup of paid infomercials, syndicated weekend programs and automated music.
Many traditional infomercial producers make use of flashy catchphrases, repeat basic ideas, or employ scientist-like characters or celebrities as guests or hosts in their ad.
