Showing the animal's reaction to a simple sleight-of-hand conjuring trick, the images took the animal from puzzlement through understanding to what seemed a glorious fit of joyous laughter.
The regular incantation of the e-word within our culture is now a form of modern voodoo, the hocus-pocus that accompanies the next politically correct sleight-of-hand.
There are hundreds of different sleights at the performer's disposal, but they can generally be classified into groups such as switches, changes, and others.