Watching the pennies is key to any new business' survival so having a simple accounting program where it's painless to enter expenses and track spending is essential.
While there's still a place for hitting the phones to cold-call leads, it's fair to say there are probably savvier and less stressful ways of generating new business.
In a general partnership, two or more entities come together to form a new business entity where each partner is jointly and severally liable for all legal and financial obligations.