The campaign innovatively utilized microtargeting techniques, identifying like-minded groups of voters and reaching them with narrowly tailored messaging.
They wondered whether it would be possible to fuse the real-world empiricism of experiments with the granular profiles made possible by microtargeting.
The people who first developed the microtargeting models used in persuasion had assumed, like the rest of us, that voters in the center are the most up for grabs.
Analysts then rely on an extensive, ongoing microtargeting operation to discern which slivers of the electorate are most responsive, and to which messages.