Expats are not a holistic group, but multi-complex in terms of their reasons for migrating, choice of destination country and attitudes and behaviours while living abroad.
And let's not forget that it will also help the many individuals travelling to other corners of the globe, increasing the choice of destinations to explore.
Special offers impact the choice of destination for one-in-two holidaymakers, the study found with 21 per cent saying that they chose to visit somewhere due to a hotel's special offer.