The characters also produced their own video blogs chronicling events behind the scenes, as well as rants, questions to the audience and comedic sketches.
Reports indicate that despite being universally seen as extremely competent, intelligent, and meticulous in his work, behind the scenes he is ironically messy, scatterbrained, and fun-loving.
The activities include a variety of gamification events, behind the scenes exclusive content, and various layers of information, to enhance primetime viewership.