The beverage, an alcopop made by blending sparkling water, fruit flavoring, malt and cider, is marketed towards female drinkers as an alternative to beer.
They're inundated with positive messaging and what appears to be targeted marketing through so-called alcopop products, such as flavoured vodka coolers, she said.
Sometimes described as an alcopop, this premixed drink is available in seventeen flavors, including guava, lemon, lime, passion fruit, pineapple, raspberry, availability of flavors differs depending on location.