The value-add in the new economy comes from unique skills (entertainers and sports stars), professions with restricted entry, brand-power, and slick design that can capture the imagination of the market.
It may also refer to professions that include these functions such as that of: teacher (up to the age of puberty), governess, nanny, day care worker, and au pair.
They are often referred to collectively as the men, rather than singularly by their professions, creating a silent understanding between them of their togetherness.